컨슈머인사이트

KOR
조사 개요

Research History

2015. 08 'Syndicated Research on Travelling Behaviors and Future Plans'
- Study Frequency: weekly
- Sample Size: 300 people/ week (1,200~1,500 people/month)
- Content: Domestic/Overseas Travel Plans
2016. 02 Expand content of 'Syndicated Research on Travelling Behaviors and Future Plans'
- Travel Spending Trend/Intent
- Destination Interest level
- Competitiveness of Travel Agency Brand
2016. 05 Syndicated Research on Travelling Behaviors and Future Plans ‘Web Report’ published
- https://www.consumerinsight.co.kr/etravel
2016. 10 Joint project by Sejong University Tourism Industry Research Lab & Consumer Insight
2017. 01 'Syndicated Research on Travelling Behaviors and Future Plans' Development Reform
- Sample Size: Increased from 300~500 people/week
- Content: Travel experience & evaluation

Research Objective

  • To build information system on travel consumers’ experience/reviews/expectations
  • To support travel institutions/organizations/companies in making consumer-oriented decisions

Research Design

  • Target : All adults 18 years or older in Korea
  • Sample Source : Randomly selected from CI’s 800K IBP(Invitation Based Panel)
  • Sample Composition : Gender x Age x Region quota based on population composition
  • Research Method : Online, mobile email surveys
  • Research Freq./Period : Weekly, Monday~Thursday
  • Research Size : 500 people/week (2,000~2,500 people/month)