Syndicated Research on Travelling Behaviors and Future Plans

KOR

조사 개요

Research History

2015. 08	'Syndicated Research on Travelling Behaviors and Future Plans' - Study Frequency: weekly - Sample Size: 300 people/ week (1,200~1,500 people/month) - Content: Domestic/Overseas Travel Plans
2016. 02	Expand content of 'Syndicated Research on Travelling Behaviors and Future Plans' - Travel Spending Trend/Intent - Destination Interest level - Competitiveness of Travel Agency Brand
2016. 05	Syndicated Research on Travelling Behaviors and Future Plans ‘Web Report’ published - https://www.consumerinsight.co.kr/etravel
2016. 10	Joint project by Sejong University Tourism Industry Research Lab & Consumer Insight
2017. 01	'Syndicated Research on Travelling Behaviors and Future Plans' Development Reform - Sample Size: Increased from 300~500 people/week - Content: Travel experience & evaluation

Research Objective

To build information system on travel consumers’ experience/reviews/expectations
To support travel institutions/organizations/companies in making consumer-oriented decisions

Research Design

Target : All adults 18 years or older in Korea
Sample Source : Randomly selected from CI’s 800K IBP(Invitation Based Panel)
Sample Composition : Gender x Age x Region quota based on population composition
Research Method : Online, mobile email surveys
Research Freq./Period : Weekly, Monday~Thursday
Research Size : 500 people/week (2,000~2,500 people/month)