Travel Expenditure
- Trend on spending

Rate of Interest
- Destination, info & purchase channel

Competitiveness of Brand
- Destination, travel agency

Travel Plans
- Frequency, timing, period

Travel Contents
- Companion, travel type (group vs. single package) , transportation, lodging, cost
- Reason for destination, planned activities

Travel Experience
- Frequency, timing, period

Travel Contents
- Companion, travel type (group vs. single package) , transportation, lodging, cost
- Reason for destination, main activities

Purchasing Method
- Purchasing channel/brand, device

Destination Satisfaction