Domestic(3M) |
Travel Expenditure - Trend on spending
Rate of Interest - Destination, info & purchase channel
Competitiveness of Brand - Destination, travel agency
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Travel Plans - Frequency, timing, period
Travel Contents - Companion, travel type (group vs. single package) , transportation, lodging, cost - Reason for destination, planned activities
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Travel Experience - Frequency, timing, period
Travel Contents - Companion, travel type (group vs. single package) , transportation, lodging, cost - Reason for destination, main activities
Purchasing Method - Purchasing channel/brand, device
Destination Satisfaction
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