"We support Tourism/Travel Research Studies."

Consumer Insightis a marketing research firm established in 2000 that owns the largest IBP (Invitation Based Panel) in Korea, through which it ceaselessly has contributed to the industry and academia through social science research.

Consumer Insight began a new CSR effort in tourism and travel sector.

For researchers preparing for their thesis, data gathering is the hardest part of the job due to various constraints such as cost, and sampling method.

For this very reason, Consumer Insight has given continual support in data collection(60 cases per year), but is now expanding its domain of support from consumer studies/psychology to tourism/travel sector.

Consumer Insight has been giving unending aid on related studies through collecting survey data on tourism/travel; and recently, it also established Tourism/Travel Academic Research Association (TARA) to properly contribute to the development of the industry.

Consumer Insight’s TARA is planning to collect and provide 30 dissertation datasets annually.

We hope to be of little help to all researchers who are working for the growth of the Tourism/Travel industry.

Thank you.

Tourism/Travel Academic Research Association CEO
Kim, Jinkook