컨슈머인사이트

KOR
관광·여행 연구 후원

About 'Consumer Insight TARA' Tourism/Travel related research sponsorship

"For Tourism/Travel related researches, we collect and provide sample data, free of charge"

1. What is Tourism/Travel Research sponsorship?
It is our vision and mission to collect and provide sample research data for free so that Tourism/Travel research may become more systematic and scientific, and ultimately contribute to the development of the industry.
2. For whom do you sponsor?
We sponsor Tourism/Travel graduate or doctorate student who is preparing to write their dissertation, and we go through the selection process based on their applications and research plans.
3. Are there specific conditions in receiving sponsorship?
When publishing your dissertation, you need to cite that the data was provided by ‘Consumer Insight TARA’ in the Research Method section.
4. Once selected, how much support will I receive?
Depending on the sample incidence rate and survey length, total sponsorship amount and sample size gets determined, with 2,000,000Won/ and 400 sample size being the maximums.
5. How do I apply?
Please submit the application with the research plan.
Application process : direct email or phone call
(Director: Minwha Kim Lead Senior Researcher/Ph.D 02-6004-7643, kimmh@consumerinsight.kr)

Sampling Frame: Korean’s one and only IBP (Invitation Based Panel)

"IBP (Invitation Based Panel) of 820K panelists is the only panel that can ensure representative and independent sample da".

ConsumerInsight IBP(Invitaion Based Panel)

ConsumerInsight panelists are those who are

  • Invited to a survey through random sampling designed for large scale syndicated studies

  • that they participate earlier

  • And permit ConsumerInsight to send them survey invites via either Email, landline or/and mobile phones.

  • Website Visitors
  • Banner ads
  • Giveaway events
  • Recommendation events

Not a single panelist signed up through these channels.

Not a single person among Consumer Insight’s 820K IBP panelists are selected in the same typical way.
If anyone could become a part of the panel, then objectivity and reliability of data can not be assured.
Research that is truly free of external influences is one that uses IBP.