ConsumerInsight is opening a new data ecosystem through the convergence of research search data and big data,
combining real-name and pseudonymous data.
Thank you for visiting ConsumerInsight.
For the past 22 years, ConsumerInsight has been tirelessly striving to establish a distinctive research business, utilizing cutting-edge technologies.
Despite facing numerous challenges, we have managed to achieve significant success in our research endeavors.
We have solidified our position as a leading third-party data provider in diverse sectors such as automotive,
telecommunications, travel, and finance.
Furthermore, we take great pride in our possession of the exclusive 'KD Panel,' representing the entire nation,
which enables us to conduct non-face-to-face and mobile surveys.
We were also the first to receive national statistical recognition for our
'Remote Surveys' and 'Mobile Surveys,' an accomplishment unmatched by any other.
In the era of the Fourth Industrial Revolution, we have continued to make significant strides in data operations.
We have pioneered a groundbreaking approach, becoming the world's first research company to match 'Survey Data' and
'Heterogeneous Big Data (Finance, Telecommunications)' at an individual level, all based on respondents' consent.
- This has opened the door for data fusion and quality validation of survey data through data convergence.
- Additionally, our innovative improvements in big data preprocessing have earned us recognition as a leading smart data platform,
- resulting in our accolade of winning the 2021 Data Prize from the Korea Data Industry Association.
While many data scientists have previously expressed doubts or regrets about big data when encountering survey data,
and vice versa, the situation has changed.
The concept of 'Fusing Heterogeneous Data at an Individual Level' promises to revolutionize
both the research industry and the data industry by leveraging the strengths of each while compensating for their weaknesses.
ConsumerInsight stands as the sole company confidently forging ahead on this path.
With our unique success experiences as the foundation, we are ready to embark on bold challenges, hand in hand with you, our valued customers.
We eagerly look forward to sharing this exciting journey with you.
CEO of ConsumerInsightKim, Jinkook