ConsumerInsight

Automobile Report

Domestic hybrids threatening imported cars with high fuel efficiency & satisfaction

Imported cars were better than their domestic counterparts in perceived fuel efficiency and consumer satisfaction, and the same measures were high for hybrid, diesel, and gas in order. Both domestic and…

ConsumerInsight2019.05.30
Booming SUVs, will it surpass the Sedan market

The age of new car purchasers is going up. People in their 50s and 60s, with big pockets, want bigger, safer and more comfortable cars. Their choice was SUVs that are closely after the sedan market.…

ConsumerInsight2019.03.25
50s and 60s pushing out 20s and 30s as a big hand in the new car market

Since the emergence of smartphones in 2010, the automobile market has been changing rapidly. The purchase of cars by younger generations has shrunk dramatically with the portion of the …

ConsumerInsight2019.02.19
2018 Fire gate, Will it be bigger than the Diesel Gate in 2015?

Since the opening of the Korean car market in 1988, imported cars have experienced three major disasters in 30 years. Serious predicaments came along with ‘the IMF crisis in 1997’, ‘the …

ConsumerInsight2018.10.29
Value for Money of the imported cars higher than that of the domestic cars

Imported cars were found to be way ahead of domestic cars in ‘value for cost’ as evaluated by new car buyers. The imports’ dominance is in a growing trend this year after hit badly by the diesel gate in 2015.Even though the average car price of the imports is double the domestic’s and customers’ worries do exist …

ConsumerInsight2017.11.28
‘First time car’ trend going in reverse

Car companies have a lot of interest in consumers buying their new cars for the first time as understanding how many of these consumers are out there and what cars they are buying helps to predict what kinds of changes the market would see in the future. A lookback on changes of the past 5 years tells …

ConsumerInsight2017.11.21
The race of imported cars with no end

Three out of every four new cars are replacement purchase after a disposal of used cars. The imported cars’ market share in the replacement purchase market is almost identical to that in the total market, which is forecastable …

ConsumerInsight2017.11.14
The fever of Imported Cars Coming Back Alive

Imported car exceeded 1% in sales share for the first time in 2002 after having undergone 15 years of ultra-low growth periods since the opening of the market in 1987. Since then, the market maintained drastic growth, achieving a new record every year except …

ConsumerInsight2017.11.07
A sharp increase in Car Price with a mere rise in Discount Price

For the past one year, the average price that customers had to pay for buying a new car was KRW 30.79 million for domestic cars, and KRW 61.33 million for the imported, which is approximately as twice expensive as the domestic’s. The average amount of discounts or benefits …

ConsumerInsight2017.10.31
QM6, the Winner of ‘Car of the Year’ by Consumer Evaluation

QM6 from Renault Samsung was selected as ‘car of the year’ based on consumer experience from car purchase to use. 11 models by vehicle class were selected as ‘car of the year’ through consumer evaluation in the 4 areas such as ‘product satisfaction,’ …

ConsumerInsight2017.10.24

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