Welcome to ConsumerInsight.

Since our founding in 2000, ConsumerInsight has consistently conducted industry-specific syndicated studies, building a strong foundation of domain expertise. Based on this foundation, we have delivered high-quality research services, earning the trust and support of numerous clients — something we take great pride in.

Our mission is to understand customer experiences, measure and evaluate their quality, and publicly share those insights with the market. This work would not be possible without objectivity, neutrality, and independence — values we hold as a research firm. It also requires uncompromising data quality and a deep understanding of markets and consumers.

To achieve this, we have focused on building a high-quality consumer panel that is both representative and free from contamination. By minimizing self-selection bias through probability-based sampling, we have created one of the most reliable datasets in the industry — a key source of our competitive strength.

We believe that a research firm has the duty to challenge and the right to fail. Guided by this philosophy, we continue to pursue innovation for our clients. Our efforts include enhancing research infrastructure, maintaining large-scale panel quality, building and utilizing big data, and maximizing analytical synergies through the integration of de-identified and identifiable data.

Grounded in the successes we've achieved, ConsumerInsight will boldly move forward toward the future. We are committed to growing alongside our clients and delivering greater value every step of the way.

Thank you.

Chief Executive Officer