Welcome to ConsumerInsight.

When we founded our company in 2000, we believed that lasting success begins with making the right choice at the very beginning.

Recently, we were selected by the Korean government and the National IT Industry Promotion Agency (NIPA) as a development partner for the AX One-Stop Service program, receiving first-year funding of approximately US$950,000.

We believe this recognition was made possible by our unique data foundation. Over the past 26 years, we have built more than 10 million consumer research records across the automotive, telecommunications, travel, and financial industries. Among them, 3 million are longitudinal records collected by surveying the same people over time. These unique datasets are also shared with researchers through Harvard Dataverse and KOSSDA at Seoul National University.

The foundation of these achievements was a commitment to getting the basics right. From the beginning, we focused on eliminating self-selection bias by creating our Invitation-Based Panel (IBP) grounded in scientific sampling. We have maintained this principle for over two decades, and it has become the source of our trusted and irreplaceable data assets.

Now, in the era of AI Transformation (AX), we are taking the next step with CDT (Consumer Digital Twin)—combining AI with our unique data to better predict consumers, simulate market behavior, and create greater value for our clients.

The journey ahead will not be easy. But the principle that carried us this far will guide our next step.

Greetings, and thank you for visiting ConsumerInsight.

For 25 years, ConsumerInsight has grown on domain expertise, large-scale syndicated surveys, and data reliability, earning the trust of clients across industries.

Today, we deliver survey data and analysis through dashboard-based Always-on reports, integrating social media trends and consumer behavioral signals with our core findings so that clients can respond to market developments in real time.

The global research industry is rapidly shifting toward Always-on Insight, Prediction, and Simulation powered by Synthetic Research. Drawing on 25 years of accumulated data — 10 million survey records and 3 million resurvey responses — ConsumerInsight can build high-fidelity Digital Twins with a depth and accuracy that no competitor can match.

Applying this asset across the entire consumer decision journey, we are transforming into a CDI (Consumer Decision Intelligence) platform that predicts and simulates consumer perceptions, attitudes, and purchase behavior. Our ambition is to move beyond delivering survey results and become a strategic partner supporting every stage of our clients' decision-making.

ConsumerInsight will continue to challenge, innovate, and evolve — creating greater value together with our clients on this new journey.

Thank you.