2024 ~ 2023

• Launched syndicated studies in the field of OTT content
• Launched syndicated studies in the field of finance
• Launched the research report platform 'Insight Report' (OTT, finance)
• Built a large-scale panel big data system (mobile app usage logs, location, interest tags)
• Developed proprietary data analytics and visualization solutions
• Successfully completed a 3-year government-backed Big Data Platform project (NIA)

2022

• Established the Kookdae Panel (국대패널), representative of Statistics Korea’s official sampling framework
• Launched syndicated studies on financial platforms
• Initiated automotive data services using registration statistics and personalized information
• Developed AIMM, a platform for measuring new car market performance
• Established the Data Business Development Unit and launched Public Sector Research

2021

• Conducted national O/D study (Passenger Trip End Survey) for Korea Transport Institute (official statistics)
• Received Data Industry Award from the Korea Data Industry Association
• Selected for NIA’s Big Data Platform project (Culture Center)
• Launched syndicated studies on leisure, culture, and sports (Weekly)
• Launched Financial Research Business

2020

• Designated as a data provider (sales & processing) for the Data Voucher Program

2019

• Piloted a data convergence project (big + small data) based on user consent
• Launched weekly Consumer Sentiment Index
• Established Shillab, a leisure activity recommendation platform
• Developed AI-powered natural language classification system

2018

• Published baseline tourism development report for regional revitalization

2017

• Surpassed 100 academic research sponsorships
• Launched weekly syndicated study on product purchase and behavioral trends

2016

• Began tourism and travel research support initiatives
• Founded Consumer Trends Research Institute

2015

• Developed short-term travel demand forecasting system
• Initiated the Damcheon Consumer Research Fund
• Renamed to ConsumerInsight Inc.
• Launched contact center evaluation research

2014

• Launched Janghun Scholarship Foundation support program
• Hosted the 1st and 2nd Imported Car Conference

2013

• Developed Vehicle Quality Management Tool (VQMT)
• Conducted smart finance app evaluations in collaboration with ETNews

2012

• Operated a Korean-style automotive Consumer Report service

2011

• Hosted Automotive Quality & Customer Satisfaction Conference
• Conducted SIS (Smart Innovator Study) on smartphones

2010

• Launched automotive design research

2009

• Conducted automotive sales and service satisfaction studies across 40 countries

2008

• Conducted international smartphone study (US, UK, France)

2007

• Established Panel Insight, a specialist online research agency
• Launched broadcast-related syndicated research

2006

• First Korean company to present at ESOMAR Conference (Telecom: Learnings from an Advanced Market)

2005

• Initiated biannual mobile telecom syndicated studies (sample size: 100,000 annually)

2004

• Developed quality indicators and managed consulting research for 11 categories of home appliances

2003

• Conducted consulting on automotive product planning, quality improvement, and CPQ analysis

2002

• Published the first Korea Automotive Quality White Paper
• Began official automotive sector presentations

2001

• Launched annual syndicated automotive research combining Consumer Reports and J.D. Power methodologies (sample: 100,000)

2000

• Established as a specialist firm in syndicated research and consulting