Korea’s Only online panel based on probability sampling
Truly independent research begins with the right foundation.
ConsumerInsight operates Korea’s only probability online panel — an IBP (Invitation-Based Panel) — enabling unbiased consumer evaluation.
To eliminate self-selection bias and ensure representativeness, panelists are recruited through predefined sampling criteria rather than ads or sign-ups, making the panel uniquely high in quality.
As the only panel in Korea designed for probability and unbiased sampling, the IBP delivers exceptional reliability and broad generalizability of results.
We maintain a national panel of approximately 860,000 members, covering all age groups—from young adults to seniors
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Certified Quality by Various Stakeholders
Our syndicated studies in automotive, telecommunications, travel, and finance have been trusted for over 20 years,
with results consistently validated by clients and the media
Public Data supplier, Winner of ‘Data Award’
We participated in the big data platform development project by the Ministry of Science and ICT and the data voucher program by the Korea Data Agency. Our work has been recognized for its quality and value as public data, earning us the prestigious ‘Data Award.’
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Press Release
Recognized for the value of our data, we received the 2021 Data Award and a commendation from the President of the Korea Data Industry Association, organized by the Korea Data Agency.
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Cultural Big Data Platform
As a data center, we develop high-quality data in the cultural sector and work to foster a healthy data distribution and transaction ecosystem.
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Grand Data
Grand Data Alliance
The data business launched in 2021 by the leading companies in each high-demand sector—card, telecom, and credit—is called 'Alliance'.