-
U&A Study
Research on consumer behavior and attitudes within specific industries or product categories
-
STP Study
Studies to support market segmentation, targeting, and positioning strategies
-
Concept Evaluation
Concept testing to gather early consumer reactions and identify areas for improvement
-
New Product Response Study
Post-launch research to assess initial consumer response and guide future strategies
-
Brand Diagnosis Study
Measurement and evaluation of overall brand management, including brand awareness, preference, and image
-
Ad Evaluation & Effectiveness Study
Pre- and post-ad effectiveness measurement, including selection of ad concepts with high consumer preference and purchase intent
-
Trend Research
Identifying new market opportunities through analysis of product and market trends
-
Customer Experience Management
Segmenting and modeling customer experience for systematic management and monitoring
-
NPS
A tool that measures customer loyalty using a single question about recommendation intent
-
Organizational culture / Satisfaction
Research to diagnose organizational culture and assess the satisfaction levels and areas for improvement among internal customers contributing to value creation
-
Public Service / Policy Evaluation
Research to understand public demand for policy development and to measure outcomes after policy implementation
-
Fact-Finding Research
Studies to identify current conditions and characteristics across economic, social, public, and private sectors by business area