Research Areas
ConsumerInsight is a Full Service research company
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- Quantitative
analysis
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Online/Email etc
Online Survey System
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Gang Survey/HUT etc
Gang Survey/Home Use Test etc.
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Mobile Research
Mobile Survey
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Face to Face
Face to Face Survey
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CAPI/CATI
computer aided personal interviewing
computer aided telephone interviewing
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- Qualitative
analysis
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In-depth Interview
Professional/Consumer in-depth interview
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Group Discussion
Focused group/Mini group consumer FGD
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Ethnography
Various observatory studies such as home visit/shadowing
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Creative Workshop
Various 2nd round workshops for New Concept Development, etc
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Pilot Study
Preliminary studies to investigate in advance when market understanding is not sufficient
Sampling Frame: One and only IBP (Invitation Based Panel) in Korea
"IBP (Invitation Based Panel) of 820K panelists is the only panel that can ensure representative and independent sample data".
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Invited to a survey through random sampling designed for large scale syndicated studies
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that they participate earlier
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And permit ConsumerInsight to send them survey invites via either Email, landline or/and mobile phones.
- Website Visitors
- Banner ads
- Giveaway events
- Recommendation events
Not a single panelist signed up through these channels.
Not a single person among Consumer Insight's 820K IBP panelists are selected in the same typical way.
If anyone could become a part of the panel, then objectivity and reliability of data can not be assured.
Research that is truly free of external influences is one that uses IBP.