ConsumerInsight is a Full Service research company
Online Survey System
Gang Survey/HUT etc
Gang Survey/Home Use Test etc.
Face to Face
Face to Face Survey
computer aided personal interviewing
computer aided telephone interviewing
Professional/Consumer in-depth interview
Focused group/Mini group consumer FGD
Various observatory studies such as home visit/shadowing
Various 2nd round workshops for New Concept Development, etc
Preliminary studies to investigate in advance when market understanding is not sufficient
Sampling Frame: One and only IBP (Invitation Based Panel) in Korea
"IBP (Invitation Based Panel) of 820K panelists is the only panel that can ensure representative and independent sample data".
Invited to a survey through random sampling designed for large scale syndicated studies
that they participate earlier
And permit ConsumerInsight to send them survey invites via either Email, landline or/and mobile phones.
- Website Visitors
- Banner ads
- Giveaway events
- Recommendation events
Not a single panelist signed up through these channels.
Not a single person among Consumer Insight's 820K IBP panelists are selected in the same typical way.
If anyone could become a part of the panel, then objectivity and reliability of data can not be assured.
Research that is truly free of external influences is one that uses IBP.