ConsumerInsight's great challenge continues with
its history of business success, along with our customers.
Greetings,
Thank you for visiting ConsumerInsight.
For the past 22 years, ConsumerInsight has worked tirelessly to establish a distinguished research business through the use of advanced technology. Despite facing numerous challenges, we have successfully achieved our goals in the research industry. As an influential third-party data provider, we cater to various fields such as automobiles, telecommunications, travel, and finance. Moreover, we operate the 'K-Panel,' which is the only non-F2F mobile sampling frame representing the nation.
ConsumerInsight is proud to be the first company recognized by national statistics for our 'Non-F2F survey' and 'Mobile survey.' This achievement sets us apart from others in the industry, and we take great pride in it. Additionally, we have made significant strides in the data business, which we believe is the core value of the 4th industrial revolution. We were the world's first research company to match survey data and heterogeneous big data (finance, telecommunications) at the individual level under respondents' consent, opening up the way for perfect quality verification of survey data through data convergence.
In recognition of our potential to dramatically improve big data preprocessing and provide smart data that will become the center of the big data platform, ConsumerInsight was awarded the 2021 Data Grand Prize by the Korea Data Industry Association. This accolade is a testament to our groundbreaking work, which many data experts had been pessimistic about in the past.
The convergence of heterogeneous data at the individual level will bring revolutionary progress in both the research and data industries. By utilizing the strengths of each industry while supplementing their weaknesses, we can bring about transformative change. As the pioneer of this new path, ConsumerInsight will take its next big but humble step forward.
We are committed to continuing our great challenge alongside our customers, building on our history of business success.
ConsumerInsight CEO. Kim, Jinkook
ConsumerInsight History
2021
Established a representative 'K-Panel' using the national statistics sampling method of the National Statistical Office
Conducted 'Passenger Terminal Traffic(O/D) Study' for Korea Transportation Research Institute
Won '2021 Data Award, Data Industry Association Award' of Korea Data Industry Promotion Agency
Selected as 'Big Data Platform Construction Project & Cultural Center' by Korea Institute for Intelligent Information Society Promotion
Launched weekly leisure, culture, and sports syndicated study
2017
Sponsored more than 100 academic research projects
Launched Travel/Leisure Activity Recommendation Site
Launched Syndicated Distribution/Shopping Study
2016
Founded Consumer Trend Research Lab
Published Short-term Travel Market Forecast Study results
Started Travel/Tourism Research sponsorship