Leisure · Travel 스킵네비게이션

Product List and Price

Data Package Table

Type Reports Deliverables Format Price(VAT Included)
#01 Travel market trend Raw Data (Excel) Starting at 1M KRW
Basic Table (Excel) Starting at 0.5M KRW
Summary Report (PowerPoint) Starting at 1M KRW
#02 COVID-19 Issues Raw Data (Excel) Starting at 1M KRW
Basic Table (Excel) Starting at 0.5M KRW
Summary Report (PowerPoint) Starting at 1M KRW

Offerings in detail

The variables that can be analyzed are as follows, and the analysis according to travel/residence and lifestyle is available

Travel Market Trend COVID-19 Issues Questionnaires (As of 2020 study)
- Spending trend
- Spending tendency
- Destinations interest level(Domestic)
- Travel experience rate
- Travel plan rate
- Travel market share (City/province, city/county) 		- Prospect of the end of COVID-19 / possible time for overseas travel
- Travel frequency change since the COVID-19 (last 6 months/last 1 year)
- Degree of COVID-19 impact by travel factor (5-point scale)
  : number of times, travel destination selection, period, transportation method, meal method, accommodation selection
- Concerns when planning travel (domestic/overseas travel respectively)
- Intention to use means of transportation (5-point scale)
  : airplane, train, express/intercity bus, rental car, private car
- Intention to visit by place after the outbreak
  : 12 questions for major places such as sea/beach, restaurant/cafe, hotel, etc.
- Concerns about eating/lodging while traveling
- Standards for sanitation/cleanliness of accommodation facilities
- Daily/travel-related attitudes/behaviors after the outbreak (10 items)

Data Package Table

Type Offering content Deliverables Price(Per local government) Price(Per municipal government)
#01 Domestic travel behavior Raw Data (Excel) Starting at 3M KRW Starting at 10M KRW
Basic Table (Excel) Starting at 1M KRW Starting at 3.5M KRW
Reports (PowerPoint) Starting at 3M KRW Starting at 10M KRW
#02 Region specialized content Raw Data (Excel) - -
Basic Table (Excel) Starting at 6M KRW Starting at 20M KRW
Reports (PowerPoint) Starting at 10M KRW Starting at 30M KRW
#02 Traveler’s evaluation Raw Data (Excel) - -
Basic Table (Excel) Starting at 3M KRW Starting at 10M KRW
Reports (PowerPoint) Starting at 6M KRW Starting at 20M KRW
- (Domestic travel behavior) The data collection period 1 year (12 months)
- (Region specialized content, traveler’s evaluation) Offered data is based on the annual study (1st study)
- Raw data includes basic information of respondents (gender, age, income, etc.)
- Data for academic research purposes can be provided free of charge after individual deliberation
- Report includes Basic Table

Offerings in detail

The variables that can be analyzed are as follows, and the analysis according to travel/residence and lifestyle is available

Survey Data
Travel Behavior Region Specialized Content* Traveler’s Evaluation
Travel companion
Preferred destination reasons
Transportation
Accommodation type
Reservation/Purchased product/channel
Travel purpose 		Region image (15 dimensions)
Recommended resources (58 dimensions)
T.O.M keywords (Approx. 217,000 cases)
Voice of customers (Approx. 71,500 cases) 		Satisfaction
Intention to recommend*
Intention to re-visit
Resource abundance (5 properties)*
Resource comfort (5 properties)*
Big Data*
SKT (Telecommunication) KCB (Finance)
Living area characteristics Asset level
Mobile lifestyle characteristics Income/spending level
Incoming population analysis Domestic and overseas credit card bill amount
Foot traffic analysis High-end Income/spending group analysis

* Items shown are for travelers and locals respectively

[Note] Sample composition (=N, as of 2019)

Regions Study of travelers and locals recommended/evaluated domestic destinations Weekly Travel Behavior and Planning Study
Total Travelers Locals
Nationwide (All) 55,042 26,810 28,232 26,000
- Gangwon 5,208 3,259 1,949 3,683
- Gyeonggi 7,207 2,767 4,440 1,405
- Gyeongnam 3,761 2,007 1,754 1,226
- Gyeongbuk 4,338 2,204 2,134 1,254
- Gwangju 1,208 416 792 192
- Daegu 1,860 638 1,222 368
- Daejeon 1,329 552 777 291
- Busan 4,441 2,065 2,376 1,799
- Seoul 6,136 2,027 4,109 1,201
- Ulsan 1,177 501 676 282
- Incheon 2,248 911 1,337 551
- Jeonnam 4,506 2,615 1,891 1,403
- Jeonbuk 2,952 1,596 1,356 859
- Jeju 2,854 2,250 604 1,780
- Chungnam 3,724 1,879 1,845 1,067
- Chungbuk 2,091 1,124 967 592

* Weekly Travel Behavior and Planning studies include non-domestic travelers, so national (overall) and regional case totals may differ

Data Package Table

Type Offering Data Deliverables Price (Per country)
#01 Overseas travel behavior Raw Data (Excel) Starting at 10M KRW
Basic Table (Excel) Starting at 5M KRW
Reports (PowerPoint) Starting at 10M KRW
#02 Travel content by country Raw Data (Excel) Starting at 5M KRW
Basic Table (Excel) Starting at 2.5M KRW
Reports (PowerPoint) Starting at 5M KRW
#02 Traveler’s evaluation Raw Data (Excel) Starting at 5M KRW
Basic Table (Excel) Starting at 2.5M KRW
Reports (PowerPoint) Starting at 5M KRW
- (Domestic travel behavior) The data collection period for the offering data is 1 year (12 months)
- (Region specialized content, traveler’s evaluation) Offered data is based on the annual study (1st study)
- Raw data includes basic characteristics of respondents (gender, age, income, etc.)
- Data for academic research purposes can be provided free of charge after individual deliberation
- Report includes Basic Table

Offerings in detail

The variables that can be analyzed are as follows, and the analysis according to travel/residence and lifestyle is available

Travel behavior Travel content by country Traveler’s evaluation
- Traveling region (50 countries, 130 cities)
- Travel method (Individual vs. Group)
- Travel companion
- Main activities
- Accommodation type
- Reservation/Purchase product/channel
- Cost (8 details other than total expenses) 		- Voice of customers
  : Review data on 130 cities in 50 countries
  : Calculate keyword mention rate through words analysis 		- Satisfaction
- Intention to recommend
- Resource abundance (5 properties)
  : Things to experience, eat, see, buy, and rest
- Environment Comfort (6 properties)
  : Traffic/living cost, Business ethics/Cleanliness, Sanitation/Amenities/Safety, Public Safety/Language

Data Package Table

Type Offering content Deliverables Travel product web/app Travel agency Airlines
Price (per brand) Price (per brand) Price (per brand)
#01 Brand power Raw Data (Excel) Starting at 3M KRW Starting at 3M KRW Starting at 5M KRW
Basic Table (Excel) Starting at 1M KRW Starting at 1M KRW Starting at 2M KRW
Reports (PowerPoint) Starting at 3M KRW Starting at 3M KRW Starting at 5M KRW
#02 Use behavior Raw Data (Excel) Starting at 3M KRW Starting at 3M KRW Starting at 5M KRW
Basic Table (Excel) Starting at 1M KRW Starting at 1M KRW Starting at 2M KRW
Reports (PowerPoint) Starting at 3M KRW Starting at 3M KRW Starting at 5M KRW
#02 User evaluation Raw Data (Excel) Starting at 5M KRW Starting at 5M KRW Starting at 10M KRW
Basic Table (Excel) Starting at 2.5M KRW Starting at 2.5M KRW Starting at 5M KRW
Reports (PowerPoint) Starting at 5M KRW Starting at 5M KRW Starting at 10M KRW
- Offered data is based on the annual study (1st study)
- Raw data includes basic characteristics of respondents (gender, age, income, etc.)
- Data for academic research purposes can be provided free of charge after individual deliberation
- Report includes Basic Table

Offerings in detail

The variables that can be analyzed are as follows, and the analysis according to travel/residence and lifestyle is applicable

Travel product expert web/app(24 brands) Total travel agency (15 brands) Airlines (35 brands)
[Brand power]
Brand recognition
Use experience (Total, In the past 1 year))
Preference rate

[Use behavior]
Purchase purpose
Product use region
Purchased product
Reason to choose
Payment method

[User evaluation]
Satisfaction
Intention to recommend
Intention to re-use
Quality evaluation (7 properties)
 : Value for money, mileage/points, product diversity, product/travel related information, website/app design and UI, website/app usability, customer service 		[Brand power]
Brand recognition
Use experience (Total, In the past 1 year))
Preference rate

[Use behavior]
Purchase purpose
Product use region
Purchased product
Reason to choose
Payment method

[User evaluation]
Satisfaction
Intention to recommend
Intention to re-use
Quality evaluation (7 properties)
 : Value for money, mileage/points, product variety, Product detail information, search/reservation convenience, website/app, customer service
package quality evaluation (4 properties)
 : guide, travel itinerary, options, shopping 		[Brand power]
Brand recognition
Use experience (Total, In the past 1 year)
Preference rate

[Use behavior]
Boarding route (International/domestic flights)
Boarding time
Boarding class and seat location
Paid purchase product (LCC only)
Purchase purpose
Reasons to purchase

[User evaluation]
Satisfaction
Intention to recommend
Intention to re-use
Quality evaluation (7 properties)
 : Information search, ticketing/check-in, boarding/disembarking/baggage search, in-flight environment/facility, in-flight service, flight service, value for money