| Category |
Weekly leisure culture planning study |
Weekly travel behavior and planning study |
Domestic summer vacation travel satisfaction study |
International travel and travel product satisfaction study |
Domestic destinations recommendations/ ratings study |
|
Study Design
① Frequency/number
② Study period
③ Number of Samples
|
① Weekly
② Started in Nov. 2021
③ 500 samples a week
|
① Weekly
② Started in Aug. 2015
③ 500 samples a week
|
① Yearly
② Every Sep.
③ 25,000 samples
|
① Yearly
② Every Sep.
③ 25,000 samples
|
① Yearly (Every other year until 2021)
② Started in 2017
③ 55,000 samples
- Travelers : 27,000
- Locals : 28,000
|
| Objectives |
Understanding the leisure culture trends
Identify leisure and cultural activities in modern society and analyze consumer lifestyles in general
through satisfaction and evaluation of leisure life.
|
Understanding travel market trends
Build a timely, holistic view of travel experiences/ assessments/ expectations
|
National municipal summer vacation travel satisfaction study
Measure travel behavior and satisfaction during peak summer travel season (June-August)
to collect evaluation and strategy data
|
Overseas destinations and travel service satisfaction evaluation
Measure the satisfaction of overseas destinations and service quality of travel services
to collect evaluation and strategy data
|
Analyze/ evaluate domestic regional tourism resources
Based on travelers’ and locals’ experiences, the data can be used as policy data (countries),
strategy data (local governments/ companies), and recommendation data (individuals).
|
| Study content and objectives |
- Leisure life behavior
- Overall leisure activities
- Culture/ art/ sports activities
- Leisure life evaluation
|
- Travel trend
- Travel status
- Travel plans
- Local festivals
|
- Travel destination satisfaction
- Travel resource abundance
- Travel environment comfort level
|
- Overseas destinations
- Travel agency
- OTA
- FSC/LCC
|
- Leisure/ travel resource status
- Recommended leisure/ travel activities
- Local areas image
- Satisfaction
|