컨슈머인사이트

Key Industries

Automotive

With extensive experience and expertise across various automotive sectors—including vehicles, batteries, and components—we have become a trusted partner to many industry stakeholders.

Our differentiated strengths enable us to deliver deep, actionable insights into the automotive market.

Extensive Automotive Syndicated Study Data

(Annual Study) Automotive Syndicated Study
(Annual Study) Electric Vehicle Syndicated Study
(Weekly Study) Pre/Post New Model Launch Response Survey (AIMM)
Operation of the ‘AutoInsight’ Automotive Data Platform

Specialized Automotive Market Panels

Premium car panel, EV owner panel, imported car panel,panel of those intending to purchase a car within 2 years, commercial vehicle panel, etc.

Comprehensive Custom Automotive Research Services

Tailored research solutions to address clients’ marketing and business challenges

Covering the entire automotive lifecycle — from planning and product development, to launch, sales management, post-launch market monitoring, and consulting.

We deliver in-depth issue analysis across all stages, including large-scale external publications, research reports, consulting, and integrated data services.

Management Areas

Sales Management: Initiator Analysis (AIMM); Clinic (New Car Response); Sales Competitiveness

Post-launch market monitoring: Customer Care; Quality Competitiveness Evaluation; Service Competitiveness

Consulting: Automotive Convergence Data; Big Data Analysis

Development Areas

Planning: Trend Research; Concept Development

Development: Clinic; Option / Feature Study; Target Group Analysis (TGA)

Launching: Strategy Development; Marketing Objective Setting
(Competitive Dynamic Analysis); Initial Marketing Performance Evaluation (AIMM)

AIMM Autoinsight

Finance

With extensive experience and expertise across various financial sectors—including banking, credit cards, securities, and insurance—we have established ourselves as a trusted partner for financial institutions.Launching

Through the following differentiated strengths, we deliver deep insights into the financia

Accumulated Financial Consumer Syndicated Data

(Weekly Study) Financial app customer experience monitoring
(Semiannual Study) Analysis of financial service usage behavior
‘Finance Insight Report’ subscription

Specialized Financial Market Panels

Active users of financial apps, high-net-worth individuals, mass affluent, foreigners, self-employed, seniors, Gen Z, etc.

Diverse Customized Research Services

Tailored financial research solutions to address clients’ marketing and business challenges

Analysis of marketing issues related to products, channels, brands, and services; publication-ready research reports; pre-assessments of branch efficiency; and operation of customer experience panels.

IT/Telecommunication

We provide deep insights and market intelligence into the rapidly evolving IT and telecommunications sectors—such as 5G, IoT, and AI—to help companies solve critical business challenges.IT/Telecommunication

Since 2005, we have been operating Korea’s only dedicated syndicated research program focused on IT and telecommunications.

Leveraging a deep understanding of the market, we design customized studies using regularly updated panel data and our proprietary research database. This allows us to conduct research targeting not only general consumers but also small business owners an

Exclusive Access to 20 Years of Telecom Market Data in KoreaSee More

(Semiannual Study) IT/Telecom service usage behavior
Over 220 Insight Reports published (cumulative)
Data on mobile app subscriptions and usage behavior, including mobile shopping

Related Industries

MNO & MVNO (targeting both individual and SOHO consumers)
Mobile phones, tablets, wearables, and other electronic devices
AI and Smart Home (Home IoT)
Various mobile app services (video, shopping memberships, delivery, music, mobility, liquor delivery, roaming, subscriptions, etc.)

Customized Research Solutions Across Sectors

Tailored research to address client marketing and business challenges

Analysis of marketing issues related to products, channels, brands, and services; app/product usability assessments; customer experience panels, and more.

* Over 50 customized research projects conducted annually across related industries.

Travel

Since 2015, ConsumerInsight’s Weekly Travel Behavior and Planning Survey has tracked Korean travelers’ rapidly shifting behaviors in response to political, economic, social, technological, and climate changes. The survey complements traditional tourism statistics by offering timely, behavior-based insights to guide strategy and forecasting.

Our proprietary T-R-A-V-E-L and TCI (Travel Corona Index) models provide a structured, comprehensive view of the travel industry. These models help objectively and intuitively understand the complex and dynamic nature of travel markets and are widely used as analytical tools.

ConsumerInsight brings together travel industry experts who go beyond data diagnosis and forecasting to support policy development, performance evaluation, and business strategy through research.

The most up-to-date travel consumer data (surveyed weekly since 2015)
In-depth analysis of the travel industry’s dynamic ecosystem (consumer-product-distribution-info channels)
The only firm in Korea conducting tourism competitiveness diagnostics across 17 provinces and 229 local regions
Analysis of behavior and characteristics of travelers from over 100 countries visiting Korea (by country and city)
Competitive benchmarking of full-service carriers, low-cost carriers (FSC/LCC), OTAs, and tour brands across the entire travel value

TRAVEL DATA HUB

Media Content

In a rapidly evolving market driven by globalization, digitalization, and platform expansion, we analyze media/content trends and shifting consumer behavior to provide insights that support confident business decisions.

We specialize in in-depth analysis of content consumption patterns, preferences, and platform diversity, as well as lifestyle and value-based segmentation of consumer behavior.

OTT Content Syndicated Study

(Weekly Syndicated Study) Early reactions to K-original content
Pre- and post-launch tracking (4 weeks before + 2 weeks after launch): viewer awareness, intent, experience, ratings, and VOC (Voice of the Customer)
Content viewing patterns and trend data

Consumer Evaluation Framework for Content Production Stages

We offer tools to evaluate consumer responses at each stage—planning → production → marketing—helping to:

Minimize investment risks
Inform content direction and marketing strategy

Customized Research Services

Tailored research solutions to address client marketing and business challengesWe offer marketing performance evaluation for TV/film content, channel

competitiveness, actor preference studies, and operate content-focused insight panels.

Transportation

We are the first company in the transportation sector to leverage big data, pioneering innovation in the use of individual mobility data.

With panels and infrastructure capable of collecting a wide range of mobile-based movement and travel data, we are able to conduct diverse transportation-related research.

Paradigm Shift in National Transportation Research

Conducted Korea’s first mobile-based Individual Mobility Survey (nationally certified statistics, 2021)
Innovated data validation by linking survey data with personal big data (e.g., cell tower location data)

Possesses a methodology for consumer evaluation at each stage of content production.

Established a transportation panel (with participant consent for diary entries + GPS data).

Built an infrastructure capable of integrated collection of mobile-based trip diaries, GPS data, and telecom base station location data.

Customized Research Services

Tailored research solutions to address client marketing and business challenges

We provide support for building transportation panels, analyzing individual movement behavior, O/D (origin-destination) surveys, travel demand preferences, and policy-related perception studies.

Public

We accurately identify client needs and deliver optimal solutions.

With a foundation of innovation and integrity, we are setting new standards for public sector research.

Expertise

Ensure data reliability through professional planning and survey design
Pioneer in linking public research data with private sector big data
Operate a nationally representative panel optimized for public opinion surveys

Client-Centered Services

Infrastructure for rapid data collection and timely decision-making support
End-to-end partnership with proactive and post-project support

Business Areas

Public service and policy evaluation research
Customer satisfaction surveys
Industry and public service status assessments
Social issue studies
Consulting services